Mathematical Models of Distribution Channels (International Series in Quantitative Marketing)

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Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth....

By Charles A. Ingene
Series: International Series in Quantitative Marketing (Book 17)
Hardcover: 568 pages
Publisher: Springer; 2004 edition (October 29, 2004)
Language: English
ISBN-10: 1402071639
ISBN-13: 978-1402071638
Product Dimensions: 6.1 x 1.3 x 9.2 inches
Format: PDF ePub djvu ebook

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  • Mathematical Models of Distribution Channels (International Series in Quantitative Marketing) epub
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