Manager's Guide to Online Marketing (Briefcase Books)
A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and execut...
By Jason Weaver
Series: Briefcase Books
Paperback: 224 pages
Publisher: McGraw-Hill Education; 1 edition (February 5, 2013)
Product Dimensions: 6 x 0.5 x 8.9 inches
Format: PDF ePub djvu book
This book was very helpful. I run a small business and the author has provided simple tips to what can be an overwhelming task. Sometimes you read business books and analyzing each paragraph can be a task in itself. This was written with clear steps on how to improve your online marketing presenc...
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